INSIGHTS & RESOURCES
Digital marketing strategies, tech insights, and industry trends from The MAD team.
Master the art of writing marketing case studies that win new business. Structure, storytelling techniques, data presentation, and templates for Indian agencies and SaaS companies.
Learn how to use Google Business Profile posts — updates, offers, events, and product posts — to boost local SEO visibility and drive foot traffic to your business in India.
Master the YouTube Community Tab to engage subscribers between video uploads. Post types, best practices, algorithm signals, and strategies for Indian content creators and brands.
Compare Playwright and Cypress for end-to-end testing of web applications. Features, performance, cross-browser support, pricing, and guidance for choosing the right framework.
Compare Product-Led Growth (PLG) and Sales-Led Growth (SLG) for SaaS companies. Understand when to use each, hybrid models, metrics, and how Indian SaaS companies are adopting PLG.
Understand how Google’s passage indexing and passage ranking work to surface specific sections of web pages in search results. Optimise your content structure for passage-level visibility.
Build a WhatsApp Pay and UPI-integrated commerce strategy. Learn payment-triggered marketing, conversational commerce, and how to convert chat conversations into sales in India.
Learn how Edge-Side Includes (ESI) and micro-frontends compose web UIs at the CDN layer. Architecture, implementation with Cloudflare Workers, Vercel, and practical patterns for Indian teams.
Understand how the Threads algorithm by Meta ranks and distributes content. Learn ranking signals, content strategies, and how Indian brands can grow their Threads presence in 2026.
Build a continuous learning system to stay updated as a digital marketer. Courses, communities, newsletters, certifications, and habits for Indian marketing professionals in 2026.
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