The MAD implements and customises CRM and ERP solutions for Indian businesses. We work with Salesforce, Zoho, and build custom systems including our own MAD CRM — helping you automate sales pipelines, manage customer relationships, and streamline operations with integrated business software.
Streamline your sales, operations, HR, and inventory with custom CRM and ERP solutions — including MAD CRM, our own platform — designed to automate workflows and give you real-time business visibility.
Customer relationship management and enterprise resource planning systems are software platforms that centralise your business data, automate repetitive workflows, and provide real-time visibility into sales, operations, finance, inventory, and human resources. Businesses that implement CRM systems see an average 29 percent increase in sales, while ERP adoption reduces operational costs by 20 to 25 percent through process automation and better resource allocation.
At The MAD, we both build and use these systems. MAD CRM is our own customer relationship management platform, and we have deep experience implementing, customising, and integrating CRM and ERP solutions for businesses across industries. We help you choose the right platform, configure it to match your specific business processes, migrate your existing data, train your team, and provide ongoing support.
Whether you need a simple sales CRM to manage leads and deals, a full ERP system connecting finance, HR, inventory, and production, or a custom-built solution for unique business workflows, we deliver systems that your team will actually use — not shelfware that collects digital dust.
We build and configure CRM systems tailored to your sales process — including lead management, deal tracking, pipeline visualisation, contact databases, email integration, and automated follow-up sequences.
End-to-end ERP setup connecting finance, HR, procurement, inventory, manufacturing, and project management into a unified system with role-based access and real-time dashboards.
We automate repetitive tasks — lead assignment, invoice generation, approval chains, inventory reorder triggers, and reporting — freeing your team to focus on high-value work.
Custom dashboards and reports that give you real-time visibility into sales performance, revenue forecasts, operational efficiency, employee productivity, and customer satisfaction metrics.
We connect your CRM and ERP with existing tools — email, accounting software (Tally, QuickBooks), payment gateways, e-commerce platforms, marketing automation, and communication tools.
Comprehensive user training programs, documentation, video guides, and change management support to ensure your team adopts the new system quickly and effectively.
We document your current business processes, identify bottlenecks and manual tasks, map data flows between departments, and define requirements for the CRM or ERP system.
We select the right platform, configure modules to match your workflows, set up automations, design custom dashboards, and build integrations with your existing software stack.
We migrate data from your existing systems (spreadsheets, legacy software, or other CRM/ERP platforms), validate data accuracy, and conduct thorough testing with your team before going live.
We conduct hands-on training sessions for all user roles, provide documentation and video guides, and offer ongoing support to resolve issues and implement enhancements as your business evolves.
MAD CRM is our own product — we understand CRM systems from the inside out, not just as implementers but as developers who have built one from scratch.
We do not force your business into a software template. We map your actual workflows first and configure the system to match how your team actually works.
CRM and ERP systems evolve with your business. We provide ongoing support, training for new team members, and system enhancements as your processes and requirements change.
A CRM (Customer Relationship Management) system focuses on managing your interactions with customers and prospects — tracking leads, managing sales pipelines, storing contact information, and automating marketing and customer service workflows. An ERP (Enterprise Resource Planning) system is broader, connecting finance, HR, procurement, inventory, manufacturing, and other operational departments into a unified platform. Many businesses start with a CRM and later expand to an ERP, or use a CRM module within a larger ERP system.
A straightforward CRM setup for a small sales team can be completed in 2 to 4 weeks. A mid-size CRM with custom automations, integrations, and data migration typically takes 6 to 10 weeks. A full ERP implementation connecting multiple departments can take 3 to 6 months depending on complexity. We use a phased approach — launching core modules first so your team starts benefiting immediately while we build and roll out additional features.
Yes. We handle data migration from spreadsheets (Excel, Google Sheets), legacy databases, and other CRM or ERP platforms. Our process includes data audit, cleaning and deduplication, field mapping, test migration, validation, and final migration with minimal downtime. Data integrity is critical, so we validate every record and provide reconciliation reports before and after migration.
Cloud-based CRM platforms typically cost INR 800 to INR 3,000 per user per month for the software licence, plus implementation and customisation fees. MAD CRM offers competitive pricing tailored for Indian businesses. Full ERP implementations range from INR 2,00,000 to INR 15,00,000 or more depending on the number of modules, users, customisation level, and integrations required. We provide detailed proposals with transparent pricing after understanding your specific business needs.
User adoption is the biggest risk in CRM and ERP projects, and we take it seriously. We involve key users early in the design process, configure the system to match existing workflows rather than forcing process changes, provide hands-on training tailored to each user role, create quick-reference guides, and offer a support period after launch for questions and adjustments. Our phased rollout approach lets teams adapt gradually rather than facing a complete overnight change.
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