The MAD develops mobile applications for iOS and Android using React Native, Flutter, and native technologies. From consumer apps and business tools to AR/VR experiences, we handle design, development, testing, and App Store deployment — serving startups and enterprises across India.
We build high-performance mobile applications for iOS and Android using Flutter, React Native, Kotlin, and Swift — from concept and UI/UX design to App Store launch and post-release support.
Mobile app development is the process of creating software applications that run on smartphones and tablets, designed to deliver faster, more engaging, and more personalised user experiences than mobile websites. With over 750 million smartphone users in India and mobile commerce growing at 30 percent annually, a well-built mobile app is a powerful channel for customer engagement, sales, and brand loyalty.
At The MAD, we develop mobile applications using both cross-platform frameworks (Flutter, React Native) and native technologies (Kotlin for Android, Swift for iOS). Our end-to-end process covers ideation, UI/UX design, development, testing, App Store and Play Store submission, and ongoing maintenance. We build apps for startups launching their first product, enterprises digitising operations, and businesses creating customer-facing experiences.
Every app we build is designed for performance, usability, and scalability — with clean architecture, efficient API integration, secure data handling, and optimised user interfaces that keep users coming back.
We build apps using Flutter and React Native that run natively on both iOS and Android from a single codebase — reducing development time and cost without compromising performance.
For apps that require maximum platform performance, hardware access, or complex animations, we develop natively in Kotlin for Android and Swift for iOS.
Mobile-specific design process including user research, wireframing, interactive prototyping, usability testing, and pixel-perfect interface design following Material Design and iOS Human Interface Guidelines.
Scalable backend systems and RESTful APIs built on Node.js, Python, or Firebase — with authentication, push notifications, real-time data sync, and third-party service integration.
We handle App Store and Play Store submission, listing optimisation, keyword research, screenshot design, and review management to maximise your app's discoverability and download rates.
Ongoing app maintenance including OS compatibility updates, bug fixes, performance monitoring, feature enhancements, and analytics tracking to keep your app running smoothly after launch.
We define your app’s core value proposition, target users, feature set, and technical architecture. We create user stories, map user flows, and identify the technology stack best suited for your requirements.
Our designers create wireframes and interactive prototypes that let you test the user experience before writing a single line of code. We iterate based on user feedback and stakeholder input.
We build in agile sprints with regular demos and feedback cycles. Every feature undergoes automated testing, manual QA, device testing, and performance profiling before integration.
We manage the App Store and Play Store submission process, monitor crash reports and user feedback, release updates on a regular cadence, and help you plan and prioritise your feature roadmap.
We build with Flutter and React Native to deliver native-quality apps on both platforms from a single codebase, saving you 30 to 40 percent in development costs compared to building two separate native apps.
Every app starts with user research and prototyping. We validate the user experience before development begins, reducing costly redesigns and ensuring the app solves real user problems.
From initial concept to post-launch maintenance, our team handles the entire lifecycle. You get a single partner for design, development, testing, deployment, and ongoing updates.
Cross-platform frameworks like Flutter and React Native allow you to build for both iOS and Android from a single codebase, which reduces development time and cost by 30 to 40 percent. They deliver near-native performance that is more than sufficient for most business apps, e-commerce apps, and social platforms. Native development in Kotlin or Swift is recommended when your app requires heavy use of device-specific features like AR, complex animations, or low-level hardware access. We evaluate your feature requirements and budget to recommend the best approach.
A minimum viable product with core features typically takes 3 to 4 months to develop and launch. A full-featured app with complex backend systems, third-party integrations, and polished design usually takes 4 to 8 months. The timeline depends on the number of screens, complexity of features, backend requirements, and the number of revision cycles. We provide a detailed project timeline during the discovery phase and work in agile sprints with regular milestone demos.
A basic app with standard features typically costs between INR 3,00,000 and INR 8,00,000. Mid-complexity apps with custom backends, payment integration, and push notifications range from INR 8,00,000 to INR 20,00,000. Complex enterprise or marketplace apps with real-time features, advanced analytics, and multiple user roles can exceed INR 25,00,000. We provide fixed-price proposals after a thorough requirements analysis so you know exactly what to expect.
We offer monthly maintenance plans that cover OS compatibility updates when Apple and Google release new versions, bug fixes and crash resolution, performance monitoring and optimisation, minor feature enhancements, and analytics review. Critical bug fixes are addressed within 24 to 48 hours. We also provide quarterly app health reviews with recommendations for feature improvements based on user behaviour data and feedback.
Yes. We handle the entire submission process for both stores, including developer account setup, listing creation with optimised descriptions and keywords, screenshot and video preparation, compliance with each store’s review guidelines, and managing the review process. We also implement App Store Optimisation strategies to improve your app’s ranking in store search results and increase organic downloads.
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