INSIGHTS & RESOURCES
Digital marketing strategies, tech insights, and industry trends from The MAD team.
A practical digital marketing guide for printing, packaging, and labeling companies in India. SEO for industrial B2B, Google Ads, LinkedIn strategy, and lead generation tactics.
How AI and NLP generate sentiment-driven trading signals from news, social media, and financial filings. Applications, tools, ethical considerations, and SEBI regulations for India.
Compare Product-Led Growth (PLG) and Sales-Led Growth (SLG) for SaaS companies. Understand when to use each, hybrid models, metrics, and how Indian SaaS companies are adopting PLG.
A complete digital marketing guide for handicraft shops and souvenir stores in Indian tourist cities like Udaipur, Jaipur, and Jaisalmer. SEO, social media, Google Ads, and e-commerce strategies.
Learn how Runtime Application Self-Protection (RASP) works to protect web applications from inside. Compare RASP vs WAF, explore tools, and understand implementation for Indian businesses.
Discover how AI transforms recruitment marketing — from automated job ad targeting and chatbot screening to predictive hiring analytics. Practical tools and strategies for Indian companies.
Learn how to use Google Business Profile posts — updates, offers, events, and product posts — to boost local SEO visibility and drive foot traffic to your business in India.
Master the YouTube Community Tab to engage subscribers between video uploads. Post types, best practices, algorithm signals, and strategies for Indian content creators and brands.
Build a customer health score model for your SaaS business. Learn inputs, scoring frameworks, churn prediction, expansion signals, and tools for customer success teams.
Master Criteo retargeting with dynamic product ads. Learn setup, product feed requirements, bidding strategies, and ROI benchmarks for Indian e-commerce businesses.
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