INSIGHTS & RESOURCES
Digital marketing strategies, tech insights, and industry trends from The MAD team.
Compare Product-Led Growth (PLG) and Sales-Led Growth (SLG) for SaaS companies. Understand when to use each, hybrid models, metrics, and how Indian SaaS companies are adopting PLG.
A complete digital marketing guide for handicraft shops and souvenir stores in Indian tourist cities like Udaipur, Jaipur, and Jaisalmer. SEO, social media, Google Ads, and e-commerce strategies.
Understand how Google’s passage indexing and passage ranking work to surface specific sections of web pages in search results. Optimise your content structure for passage-level visibility.
Learn how Runtime Application Self-Protection (RASP) works to protect web applications from inside. Compare RASP vs WAF, explore tools, and understand implementation for Indian businesses.
Build a WhatsApp Pay and UPI-integrated commerce strategy. Learn payment-triggered marketing, conversational commerce, and how to convert chat conversations into sales in India.
Automate security compliance monitoring for SOC 2, ISO 27001, DPDP Act, and PCI DSS. Compare tools, understand continuous compliance, and build an audit-ready security posture.
Discover how AI transforms recruitment marketing — from automated job ad targeting and chatbot screening to predictive hiring analytics. Practical tools and strategies for Indian companies.
Learn how to build and moderate a brand subreddit on Reddit. Community strategy, moderation best practices, Reddit marketing dos and don’ts, and growth tactics for Indian brands.
Master the art of writing marketing case studies that win new business. Structure, storytelling techniques, data presentation, and templates for Indian agencies and SaaS companies.
Learn how Edge-Side Includes (ESI) and micro-frontends compose web UIs at the CDN layer. Architecture, implementation with Cloudflare Workers, Vercel, and practical patterns for Indian teams.
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