The MAD manages PPC advertising campaigns on Google Ads, Meta Ads, and other platforms for businesses across India. Our pay-per-click services include campaign strategy, keyword targeting, ad copy, landing page optimisation, remarketing, and detailed ROI reporting — designed to maximise your ad spend.
Drive immediate, measurable results with performance-driven pay-per-click advertising on Google Ads, Meta Ads, and LinkedIn — optimised for maximum conversions at the lowest cost per acquisition.
Pay-per-click advertising is a digital marketing model where you pay only when a user clicks on your ad, giving you precise control over your budget and immediate visibility on Google search results, social media feeds, and display networks. Unlike SEO, which builds over months, PPC delivers traffic and leads from day one — making it the fastest way to test markets, launch products, and scale revenue.
At The MAD, we manage PPC campaigns across Google Ads, Meta Ads (Facebook and Instagram), LinkedIn Ads, and display networks. Our certified team handles everything from keyword research and audience targeting to ad copywriting, landing page strategy, bid management, and conversion tracking. We focus on your cost per acquisition and return on ad spend, not just clicks.
Whether you need to generate leads for a local service business, drive e-commerce sales, or build awareness for a SaaS product, we build campaigns that deliver measurable business outcomes with full budget transparency.
Targeted search campaigns that place your business at the top of Google results for high-intent keywords, with optimised ad copy, extensions, and quality scores to maximise click-through and conversion rates.
Full-funnel advertising on Facebook and Instagram with precise audience targeting, creative A/B testing, lookalike audiences, retargeting sequences, and dynamic product ads for e-commerce.
B2B-focused campaigns targeting decision-makers by job title, company size, industry, and seniority — ideal for lead generation, recruitment, and professional services marketing.
We re-engage website visitors and past customers across Google Display Network, YouTube, and social platforms with tailored ads that bring them back to convert.
We design and optimise high-converting landing pages aligned with your ad campaigns — improving quality scores, reducing bounce rates, and increasing conversion rates.
Continuous bid strategy optimisation, negative keyword refinement, audience exclusions, ad schedule adjustments, and budget reallocation to maximise ROAS across all campaigns.
We analyse your market, competitors, and target audiences. We research keywords, define campaign structures, set conversion tracking, and establish benchmarks and KPI targets.
We create campaigns with tightly themed ad groups, compelling ad copy with multiple variations, audience targeting, and optimised landing pages — then launch with controlled initial budgets.
We run A/B tests on ad copy, creatives, landing pages, and audiences. We refine bids, add negative keywords, adjust targeting, and reallocate budget toward the highest-performing campaigns.
Once we identify winning combinations, we scale budgets strategically while maintaining efficiency. You receive detailed weekly and monthly reports with clear spend-to-revenue attribution.
You see exactly where every rupee goes. We provide detailed spend breakdowns, never mark up ad costs, and focus on reducing your cost per acquisition month over month.
We optimise for business outcomes — leads, sales, revenue — not vanity metrics like impressions or clicks. Every decision is driven by your actual return on ad spend.
Our team holds Google Ads and Meta Blueprint certifications with hands-on experience managing campaigns across dozens of industries and budget levels.
There is no universal minimum, but we generally recommend starting with at least INR 30,000 to 50,000 per month in ad spend for Google Ads and INR 15,000 to 30,000 for Meta Ads to gather enough data for meaningful optimisation. Our management fees are separate from your ad spend, and we provide full transparency on both. The right budget depends on your industry, competition level, target geography, and business goals — we help you determine the optimal starting point during our strategy phase.
PPC delivers traffic immediately after campaign launch — you can start receiving clicks and leads within hours. However, campaigns typically need 2 to 4 weeks of data collection before we can optimise effectively, and 6 to 8 weeks to reach peak performance. We front-load learning by testing multiple ad variations and targeting approaches simultaneously, then rapidly reallocate budget to the best performers.
It depends on your business type and customer journey. Google Ads excels at capturing high-intent search demand — people actively looking for your product or service. Meta Ads are powerful for demand generation, brand awareness, and reaching audiences who match your customer profile but may not be actively searching. For most businesses, a combination of both delivers the strongest results. We recommend the right mix based on your goals and budget.
Quality Score is Google’s 1 to 10 rating of the relevance and quality of your keywords, ad copy, and landing pages. Higher Quality Scores directly reduce your cost per click and improve your ad position, meaning you pay less for better placement. We optimise Quality Scores by ensuring tight alignment between keywords, ad copy, and landing page content, improving page load speed, and maintaining high click-through rates.
Yes. We design and build dedicated landing pages optimised for conversion as part of our PPC management service. A well-designed landing page can double or triple your conversion rate compared to sending ad traffic to a generic website page. We A/B test headlines, calls to action, form layouts, and page designs to continuously improve performance.
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