Category: PPC & Paid Ads

Last updated October 2026 Local business directories like JustDial, Sulekha, IndiaMART, and Yelp remain powerful lead generation channels for Indian

Last updated October 2026 Outbrain and Taboola are content discovery platforms that place your articles, landing pages, and sponsored content

Last updated October 2026 Google Ads negative keywords are terms you add to your campaigns to prevent your ads from

YouTube Demand Gen campaigns (formerly Discovery Ads and Video Action Campaigns) are Google’s AI-powered ad format that serves video and

Demand generation campaigns focus on creating awareness and desire for your product before asking for a lead form submission. Unlike

Last updated October 2026 Incrementality testing measures the true causal lift of advertising by comparing outcomes between users exposed to

Last updated October 2026 Microsoft Clarity is a completely free analytics tool that provides heatmaps, session recordings, and AI-powered UX

Spotify advertising offers Indian brands access to over 600 million global users and 80+ million in India through audio ads,

Cross-channel marketing attribution is the process of assigning credit to each marketing touchpoint — online ads, social media posts, emails,

Amazon Sponsored Brands (Headline Search Ads) strategy — campaign types, bidding, custom images, video ads, and optimizing ACOS for Indian Amazon sellers.