The CRM built for Indian SMBs. Manage leads, automate follow-ups, send WhatsApp messages, and close deals — all in one place.
MAD CRM is a sales CRM built by The MAD for Indian businesses. It helps teams manage leads, track deals, automate follow-ups, and generate sales reports — with features tailored for the Indian market including WhatsApp integration, GST-ready invoicing, and multi-language support.
MAD CRM is a customer relationship management platform designed specifically for Indian small and medium businesses, combining lead management, sales pipeline tracking, task automation, and WhatsApp integration into one affordable, easy-to-use tool that fits the way Indian businesses actually operate and communicate.
Most CRMs are built for Western markets and priced for enterprise budgets. MAD CRM is different. It understands that Indian SMBs communicate primarily through WhatsApp, need GST-compliant invoicing, manage relationships through persistent follow-up calls, and operate with lean teams where every person wears multiple hats. Every feature is built around these realities, not retrofitted as an afterthought.
From capturing leads on your website to closing deals and generating GST invoices, MAD CRM tracks every interaction across your sales pipeline. Set automated follow-up reminders, send WhatsApp messages directly from the CRM, generate detailed sales reports, and manage your entire team’s activities from a single dashboard — all accessible from desktop and mobile.
Capture leads from your website, WhatsApp, social media, and manual entry. Score, assign, and track every prospect in one unified inbox.
Visual drag-and-drop pipeline with customisable stages. See every deal's status at a glance and forecast revenue with confidence.
Automate repetitive tasks like follow-up scheduling, lead assignment, status updates, and notification triggers. Save hours every week.
Never miss a follow-up again. Smart reminders via push notification, email, and WhatsApp keep your team on top of every opportunity.
Send messages, share catalogues, and receive replies directly from within the CRM. Every conversation logged against the contact record.
Pre-built and custom dashboards showing sales performance, team activity, pipeline health, and conversion metrics at a glance.
Role-based access, activity tracking, performance leaderboards, and task assignment. Keep your entire sales team aligned and accountable.
Generate professional GST-compliant invoices with proper GSTIN, HSN/SAC codes, and tax calculations. Track payments and send reminders.
Import your contacts from spreadsheets or other CRMs. Configure your pipeline stages and connect your communication channels.
Automatically capture leads from your website, WhatsApp, and other channels into one unified inbox with smart assignment rules.
Set reminders, schedule WhatsApp messages, and create automated workflows so you never miss an opportunity or lose a lead.
Track deals through your pipeline, generate GST invoices on closing, and get actionable insights from detailed performance dashboards.
Local businesses managing growing customer lists who need structure, follow-up tracking, and invoicing without enterprise-level complexity.
Fast-moving startups that need to track leads, manage deals, measure team performance, and scale their sales process rapidly.
Service-based businesses — agencies, consultants, maintenance firms — that rely on repeat clients and need systematic follow-up tracking.
High-touch industries in India where WhatsApp communication, persistent follow-ups, and relationship nurturing close deals.
Yes, MAD CRM supports data import from CSV files, Excel spreadsheets, and direct migration from popular CRMs like Zoho, HubSpot, and Salesforce. Our team provides free migration assistance for Growth and Enterprise plans to ensure a smooth, zero-data-loss transition.
MAD CRM integrates with WhatsApp Business API, allowing you to send messages, share product catalogues, and receive replies directly from within the CRM. All conversations are automatically logged against the contact record for complete communication history. Available on Growth and Enterprise plans.
Yes, MAD CRM is highly customisable. Create custom fields, build tailored pipeline stages, set up automated workflows, design custom report dashboards, and configure notification rules to match your specific business process. No coding required — everything is configured through a visual interface.
Yes, MAD CRM offers native mobile apps for both Android and iOS. Access your leads, contacts, tasks, deals, and pipeline on the go. The mobile app syncs in real-time with the web dashboard, so your team always has the latest information regardless of where they are.
Yes, MAD CRM includes built-in GST invoicing on Growth and Enterprise plans. Generate professional invoices with proper GSTIN, HSN/SAC codes, CGST/SGST/IGST calculations, and tax breakdowns. Track payment status, send automated payment reminders, and export invoice data for your accountant.
The CRM that speaks your language, fits your workflow, and grows with your business. Built for Indian SMBs, priced for Indian budgets.
