akshat@themad.in
#002 | OYO Rooms: A Digital Marketing Case Study
Oyo Rooms revolutionized the Indian hospitality industry, and their digital marketing strategy played a key role.
Let’s dissect their winning moves:
1. Hyperlocal Targeting: Oyo identified the need for budget-friendly, standardized stays in Tier 2 & 3 cities. They...
#001 | Swiggy: A Case Study in Appetizing Digital Marketing Strategies in India
Craving a piping hot pizza or a comforting bowl of biryani? Swiggy, India’s leading food delivery platform, has become synonymous with satisfying our culinary desires. But what’s the secret sauce behind their success?
Let’s delve into their innovative...